Role:
video director, Lead producer,
gtm campaign creative lead

Content for the 1st annual HoneyBook Awards, the purpose of which is to recognize and celebrate 5 top small businesses from within the HoneyBook community. The strategy driving this content: to share these creative SMB owners’ remarkable and inspiring stories and insights with our market, and to inspire users’ business growth.

Content was captured for blog case studies, performance ads (which yielded high CTRs and CPTs), organic social content (which garnered high view rates on IG), and to be used as testimonials on our website.