member stories 2025

Roles: video director, video & photo producer,
gtm campaign creative lead

Video and photo content that showcases real HoneyBook users who were chosed to be part of a series of business growth stories for our September Growth-Focused GTM campaign. Interviews were conducted in a docustyle format to draw out raw stories about juggling a business, life, and family, as well as what tips they would give new small business owners.

Content was captured for blog case studies, performance marketing ads, organic social content, and to be used as testimonials on our website.

michelle gifford

Director & Producer: Esha Rao
Story: Liz Huang, Emily Beeler, Esha Rao
Production Design / Art Director: Audrey Wagner
Editor: Lev Pakman
Motion Design: Camden Remington

laurie petrolino

Director & Producer: Esha Rao
Story: Liz Huang, Emily Beeler, Esha Rao
Production Design / Art Director: Audrey Wagner
Editor: Lev Pakman
Motion Design: Camden Remington

Photography

Producer: Esha Rao
Production Design / Art Director: Audrey Wagner
Photographer: Kennett Mohrman

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HoneyBook Awards 2025